ABOUT

Malki Kiperwasser-Ben ShushanI make dense, complicated software feel obvious.

Product Designer specializing in complex enterprise systems, SaaS, and AI.

I turn complex workflows into intuitive product experiences, combining research, systems thinking, and hands-on execution. I partner closely with product and engineering teams to translate user needs and technical constraints into clear, scalable solutions.

01 Focus

Complex systems

Data-intensive workflows and operational tools — the screens people use while a customer is waiting.

02 Craft

Research to code

I stay involved through implementation, and build React components when the design needs it.

01 / WHERE I'VE WORKED

Experience

Most of my work sits where the product is complicated and the user is in a hurry: enterprise systems, operational screens, and tools that have to stay clear under pressure.

Priority SoftwareProduct Designer2023 — PRESENT

End-to-end UX and UI for complex enterprise workflows — the hotel PMS work in this portfolio, alongside AI-powered and data-intensive interfaces. I work with product managers and developers from research through to the React components that ship, and help evolve the shared design system.

AU10TIXProduct Designer2022 — 2023

Mobile and desktop experiences for identity-verification products: user flows, interactive prototypes and responsive interfaces, focused on simplifying workflows people run under time pressure.

FreelanceProduct Designer & Illustrator2018 — PRESENT

Brand identities, typography systems, pitch decks and marketing assets for early-stage companies, and end-to-end website design.

Image CollegeDesign Mentor2021 — 2022

Mentored 35 design students through UX/UI projects, and taught advanced design tools and workflows.

Secondary schoolSocial Coordinator & Teacher2015 — 2020

Led school-wide social programs before moving into design — the reason I still care about explaining things clearly.

02 / WHAT I DO

Skills

Product designUX/UI end-to-end · interaction design · information architecture · user flows · prototyping · visual design
Research & product thinkingUser research · usability testing · data-intensive workflows · complex systems · product discovery
Systems & collaborationDesign systems · cross-functional collaboration · design critique · stakeholder communication
AI & toolsFigma · AI-powered product design · AI-assisted research and prototyping · ChatGPT · Figma AI
03 / BACKGROUND

Education

Studio 6BAdvanced UI/UX course certificate2022
Image CollegeGraphic design & illustration certificate2020 — 2021
Open UniversityUI/UX certificate2019
Herzog CollegeB.Ed. in Education2012 — 2016

I came to design through teaching, and it still shapes how I work: a screen has to explain itself the way a good lesson does.

These days I spend a lot of time with AI — using it to research, prototype and write, and designing products where it does real work for the user.

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